August 13, 2012

Charles Glaubitz illustrates for Sony PlayStation

Charles Glaubitz was recently commissioned by 180 Amsterdam to create this illustration for a Brand Book for their client Sony PlayStation.  They were looking to bring to the life the new Brand mantra, “The World Is In Play”, and in doing so they came up with six brand pillars that define their brand personality.  Charles was 1 of 6 artists who were commissioned for the project, and he was asked to base his illustration on the brand pillar, “Fearless”.  Here’s what he came up with:

Charles Glaubitz – Fearless for Sony PlayStation
All six illustrated Brand Pillars of Sony PlayStation